Pepsi Girl Ad

Well this here is my first eng. 100 blog post and also my very first blog post ever. The Pepsi girl right now is Sofia Vergara, just like the girls before her Pepsi goes for the most beautiful yet recognizable girl at the time. Whether she is a famous musical artist or she is a t.v actress like now. The ad is selling diet soda in "People" magazine so assume the ad is reaching out to women in general; and women on a diet would be their target audience. The ad shows the audience you can keep your looks while enjoying the refreshing taste of diet Pepsi. The ad is also selling the Pepsi brand by putting the most recognizably beautiful women on the ad so when people recognize the woman outside of the ad, they will also remember pepsi. Its Pepsi's way of making you remember.